Lupe Fiasco continues on the road to his fourth studio album, Food and Liquor 2: The Great American Album (in stores on September 25th) and just as promised, he releases the visual to his second single “Bitch Bad.” The video, as well as the song, focuses directly on the portrayal of women in this society and how it will affect today’s youth. Smart, amazing video directed by Gil Green. Watch it below.
The song itself has grown on me since it’s initially release. Everything about the song is different from stat quo, from it’s production, to it’s content, even the anti-melodic, almost caveman-esque chant hook that eventually caught my ear maybe as much as other songs on radio now that I think about it. However, the visual is just another way of Lupe Fiasco using his celebrity, using his status in the hip hop community and in music overall – to relay a message to his peers and to the youth. Black face is a touchy subject, especially nowadays – but rather than just exploiting to be edgy, it fits into the symbolism of this clip. We applaud both Lupe Fiasco and Gil Green for such a bold, refreshing, and relevant clip.