Elle Varner’s album, Perfectly Imperfect dropped this week and it’s first week sales may or may not be good enough to send it into the Top 10. The album, which has spawned no Hot 100 single but a Top 10 R&B/Hip Hop single in “Refill”, will be quite a bit behind the biggest debut of the week in Now 43 - but it looks like it might hit previous projections.
According to HDD:
The Now franchise just keeps tickin’, despite—or perhaps because of—consumers’ primary focus on singles. Now 43 (Capitol/EMI) will be next Tuesday’s biggest debut by a mile, just as Rick Ross’ album was this week), with early sales projecting a tally of 110-120k. That appears to be enough to knock Ross out of the top perch, given the typical second-week drop-off. R&B artist Elle Varner (RCA) should have the next biggest bow with 25-30k, followed by country rapper Colt Ford (Average Joe’s) with 15-20k and John Mayer’s iTunes exclusive EP (Columbia), with 14-17k. (8/8p)
Quite honestly, it’s what I expected from the album – especially with R&B in this climate and the album scoring no Hot 100 single. She has gained quite the notoriety in the R&B market for being one of the best fresh young singers, but hopefully next time around she’s able to score that crossover single. There’s quite a few potential records on this album with “Soundproof Room”, “Stop The Clock”, and “Oh What A Night.”